Advantages of Using HubSpot for Email Marketing

HubSpot stands out as a leading CRM platform, providing comprehensive tools to help businesses in optimizing their inbound marketing, sales, and customer service. HubSpot has nearly 114,000 customers spanning 120+ countries.

When creating effective emails that generate revenue, there’s a lot to consider. One of the biggest factors is the tool you use to build and send your emails – and one of those tools is HubSpot’s email marketing platform.

In this study to know the advantages of using HubSpot for email marketing, we have focused on user interface, pricing, and features. Apart from these, HubSpot also offers a lot of eBooks to sharpen your email marketing.

Features of HubSpot

Great Email Template Designer Tool

The HubSpot email template designer tool offers a drag-and-drop feature, enabling users to create visually appealing templates without the need for a developer’s assistance. Additionally, it provides the flexibility to design custom email templates using code.

Dynamic Personalization

HubSpot allows to leverage an email subscriber’s lifecycle stage, list membership, or any information in the contact record to automatically present the most relevant subject lines, links, attachments, and CTAs. This level of personalization can significantly enhance the effectiveness of CTAs.

Email Marketing Workflow

HubSpot allows to send automated emails based on user actions and enter contacts into workflows that guide them on a journey with your company.

A/B Testing

You can conduct A/B tests on your emails to assess variations in subject lines, designs, calls to action (CTAs), smart content, and more. HubSpot’s A/B testing provides a robust method to optimize conversion rates and enhance email quality using real data.

Omni-channel Marketing Automation

You can use intuitive visual workflows and bot builders to create robust, automated campaigns across email, social media, ads, website, and chat. You can leverage HubSpot integrations to create campaigns across many other channels.

Advanced Analytics & Custom Reporting

You can create custom reports that leverage contact, company, and deal data from your contacts database alongside marketing engagement data, enabling you to address key business inquiries in a single location. Additionally, you can track the customer journey and the actions they’ve taken through email communication and your website.

Google and Facebook Ad Campaign

With HubSpot, you can manage Google and Facebook ad campaigns and automate your email campaigns based on leads generated through these ad channels.

Apart from the above HubSpot also benefits to have:

1. Live Chat for Website
2. Connect and Manage Social Media (Facebook, Twitter, Instagram, and LinkedIn)
3. Email and In-app support
4. You can organize your users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too.

Pricing

HubSpot is built for everyone from individual to enterprise level. It offers four pricing plans – Free, Starter, Professional, and Enterprise – each equipped with robust features. Additionally, HubSpot provides flexibility in its pricing plans, allowing you to adjust packages according to your specific requirements. The starter plan starts with $15/month/seat, and the professional plan which comes with plenty of advanced feature’s costs $800/month for 3 seats, and you add additional seat add-on for $45 per month.

Integration

HubSpot easily integrates with leading enterprise software. It has a native integration tool built for Odoo. Also, HubSpot has a rich API information available that we can use to build an advanced and complex integration.

Comparison

	HubSpot	Mailchimp	Drip	Marketo
Robust CRM built-in	Yes	No	No	No
Email automation	Yes	Yes	Yes	Yes
Intuitive, user-friendly interface	Yes	Yes	Somewhat	No
Built to handle mass email sends	Yes	Yes	No	Yes
Ideal for	Small, Medium & Enterprise Level	Small Businesses	Individuals and Small Businesses	Enterprise
Customization level	Medium	Medium	Low	High
Basic monthly plan	$15	$13	$39	$895