HubSpot is a software developer and marketer based in the United States, specializing in inbound marketing, sales, and customer service. Its products and services are designed to give customers tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support.
Comparing Hubspot with others.
Hubspot with Marketo
Since Marketo lacks a CRM of its own, whether gratis or otherwise, HubSpot is the undisputed winner if you’re seeking one.
Marketo’s website doesn’t list its four options’ prices. Instead, contact Marketo for a price quote based on the size of your database if you want to compare HubSpot and Marketo pricing side by side.
Then you may contrast that price with HubSpot’s announced pricing models, which range from $45 to $3,200 per month and increase depending on the number of users and managed marketing contacts.
Ease of use
Thanks to advanced, simple dashboards created with user-friendliness in mind, HubSpot and Marketo have a reputation for being comparatively simple to use. However, both platforms include sophisticated capabilities that frequently require understanding light to the medium learning curve.
Through training provided by the HubSpot Academy, you may improve your HubSpot abilities. Attend training with Marketo University if you need to enhance your Marketo skills.
The basic HubSpot CRM provides the essentials for organizing and managing your contacts and leads. On all plans, HubSpot includes deal pipelines. The higher your tier, the more channels you can work in your account.
The Professional and Enterprise plans include account-based management and automatic lead rotation tools. Lead management in Marketo can be done at the individual and account levels, which benefits ABM businesses. Marketo not only manages leads but also assists you in mapping complete customer journeys from awareness to revenue capture. Email marketing Marketo and HubSpot include 1:1 emails for direct communication with contacts, leads, and other sales team members.
You can also construct comprehensive, personalized marketing email campaigns with Marketo and HubSpot. The HubSpot basic and free plans have a few email automation features. The Professional and Enterprise plans include unlimited advanced automation actions, A/B testing, omnichannel marketing automation, email health reporting, and 1,000–1,500 active send lists.
In addition, you may access your HubSpot campaign dashboard at any moment to view the email campaign outcomes. You can create responsive email campaigns with dynamic content for all your marketing requirements using Marketo’s straightforward drag-and-drop email design tool or premade email templates. Send customized emails responding to user behavior or inactivity as part of segmentation efforts or a longer campaign journey. You can keep track of campaign settings and outcomes in real-time using your personal Marketo dashboard.
Sales forecasting Default and custom forecasting and reporting are both available from HubSpot. However, only the most expensive HubSpot plans, Professional and Enterprise, offer sales forecasting. Marketo does not offer revenue-based forecasting, but its top-tier programs do contain predictive content and predictive audience features. HubSpot with Pardot.
Pricing HubSpot Marketing HubTM plans range from $0 to $3,200 per month, with 1,000 to 10,000 marketing contacts allowed. Pardot/MCAE plans range in price from $1,250 to $15,000 per month, with most starting with 10,000 contacts and the Premium plan including 75,000 contacts. In addition to core plan fees, both companies have a slew of add-ons that can add up. HubSpot, for example, allows you to add additional marketing contacts to your account. References can be added in 1,000 increments for $45 per month. Another HubSpot add-on that costs $500 per month is the option to increase your API call volume limit to 1,000,000 calls per day.
Here are some Pardot/MCAE add-ons that are billed on an annual basis:
Additional contact information:
Starting at $1,000 per month for 10,000 contacts $3,000 per month for B2B Marketing Analytics Plus Sales emails and alerts: $50 per month per user A dedicated internet protocol (IP) address costs $500 per month on the Plus plan. On the Growth plan, advanced dynamic content costs $400 per month. Because most small businesses cannot afford Pardot/MCAE, HubSpot is the clear winner for those on a tight budget.
The actual competition between HubSpot and Pardot/MCAE is the best solution for extensive or enterprise efforts. If this describes you, you must be clear about your specific business needs and review these solutions feature by feature. Ease of use HubSpot has a relatively simple, modern interface and dashboards, which most users find appealing. However, using HubSpot’s advanced features can be challenging, especially for inexperienced users. As a result, HubSpot provides various support and training options, including the HubSpot Academy, where you can sharpen your skills. Although the Pardot/MCAE dashboard is uncluttered and simple to use, configuring the software for your business and making the most of its complex features necessitates a moderate to significant learning curve.
Technical support is available, but you must subscribe to Premier Success to receive 24/7 support. Using their training portal, you can also improve your Pardot/MCAE skills. Email marketing All HubSpot plans include email automation and a variety of tools to help you improve the success of your email marketing campaigns. HubSpot’s devices for producing optimal results include email reply tracking, email health reporting, and list segmentation. HubSpot provides dozens of free templates, or you can use the user-friendly HubSpot editor to create custom emails.
In all of its plans, Pardot/MCAE provides unlimited email marketing. Create eye-catching email campaigns using a simple drag-and-drop editor or one of the platform’s pre-made templates. Conclusion After the comparisons, HubSpot became the clear winner for your software enterprise, especially if you are at the entry-level. They give the best services with the best results for the company. Forbes advisor has also given it the most popular and affordable software to start your business. It is the best option for firms and startups on a top level.