Marketing automation is increasingly popular among businesses. A recent study found that 56% of businesses are currently using marketing automation tools, and that number is expected to grow in the future, as businesses realize the benefits of automation. It is helping companies to increased efficiency, improved lead generation, and better customer engagement at next level.
Marketing automation software helps companies by streamlining their workflows resulting in increased efficiency. There are many different options available in the market, so it can be a difficult task to choose the right one. Each solution has its own features and use cases. Hence, it’s important to carefully consider your needs before making a decision.
In this article, we will cover:
- What is Marketing Automation?
- How to choose the best marketing automation tool for your business?
- Different options available for marketing automation tools
What is Marketing Automation?
Marketing automation is the use of software to automate marketing tasks, such as email marketing, lead generation, lead tracking, social media marketing, and performance and reporting. The automation through the use of technology allows marketing teams to focus on more strategic tasks, such as creating high-quality content and building relationships with customers.
How to choose the best marketing automation tools for your business?
To identify the best marketing automation software for your business, you should analyze your nature of business, target audience, and marketing practices. There are many tools in the market, among which some are best for small companies, and B2C companies. On the hand, there are many good B2B marketing automation platforms are also available. Here are some key factors to consider when evaluating a marketing automation software:
- The size of your business: If you have a small team or a limited budget, you may want to choose a more affordable and easy-to-use product.
- Your industry: There are many marketing automation platforms in the market that is designed for specific industries and its primed marketing practices. For example, a product that helps you manage customer relationships may be more important for a B2B company than a product that helps you generate leads.
- Your marketing goals: What do you want to achieve with marketing automation? Do you want to generate leads, nurture prospects, or improve customer retention? The features of the marketing automation product you choose should be aligned with your goals.
- Your budget: Marketing automation software can range in price from a few hundred dollars to several thousand dollars per year. It’s important to choose a product that fits your budget and your needs.
- Reporting and Analytics: You’ll want to be able to measure the success of any drip campaigns you have running, so make sure your automation software will keep track of the metrics that matter most to you. In B2B and enterprise environments, you need advanced reporting capabilities, such as personalized dashboards or automatic email reporting, in result of that, you will be able to make informed decision.
- Integrations: The ability of marketing automation software to integrate with your existing tools is important for managing data and getting more out of your marketing efforts. When choosing marketing automation software, consider how well it integrates with your CRM, email marketing, and social media management tools. This will help you to automate your marketing workflows and create a more seamless experience for your customers.
- Software Limitations: It is important to know the limitation of the software you are going to use before its buying.
- Book A Demo: Before making a final decision on which marketing automation tool to use, reach out to each provider’s sales team to request a demo or sign up for a free trial. Trying out a tool before you buy it can help you determine which features best meet your needs.
Top 10 Marketing Automation Tools
There are a number of different marketing automation tools available on the market, each with its own strengths and weaknesses. Here are the top 10 marketing automation tools in 2023:
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Oracle Eloqua
1. HubSpot Marketing Hub
HubSpot marketing hub is one of the most powerful and popular tools on the market for marketing automation. It is a part of HubSpot’s full growth suite, which also includes sales and support software. This integration allows you to automate your marketing, sales, and support processes across all channels.
HubSpot marketing automation functionality is easy to use and includes a visual board where you can create simple or complex workflows. You can use these workflows to automate tasks such as email marketing, lead nurturing, and website personalization.
HubSpot’s marketing automation tools are not only built for emails. You can also use them to automate live chat, social media, and other channels. This allows you to provide a consistent and personalized experience to your customers at every touchpoint.
Read Also: 10 Strong Reasons to Choose HubSpot
HubSpot’s marketing tool is free to use for email and form automation. Paid plans start at $18 per month and include additional features such as lead scoring, A/B testing, and custom reporting.
Here are some of the key features of HubSpot’s marketing automation functionality:
- Easy-to-use visual board for creating workflows
- Integration with HubSpot’s CRM
- Support for email, live chat, social media, and other channels
- A wide range of automation features
- Free plan for email and form automation
- Paid plans start at $18 per month
If you are looking for a powerful and easy-to-use marketing automation tool, HubSpot is a great option. It is a versatile tool that can be used to automate a wide range of marketing tasks. The free plan is a great way to get started, and paid plans offer additional features that can help you scale your growth.
Pipedrive is a cloud-based CRM software helps sales teams to manage and track their leads, opportunities, and deals. It is a visual CRM, which means that it uses pipelines and stages to help users visualize their sales process. Pipedrive also has a number of other features that make it a powerful sales tool, including:
- Email integration: Pipedrive can integrate with your email account, so you can easily track emails and keep your CRM data up-to-date.
- Activity tracking: Pipedrive tracks all of your activities, so you can see what you’ve done and what you need to do next.
- Goal setting: Pipedrive helps you set goals and track your progress, so you can stay on track and hit your targets.
- Reporting: Pipedrive provides a variety of reports that you can use to track your sales performance and identify areas for improvement.
- Automation: Pipedrive can automate a number of tasks, such as sending emails, creating tasks, and updating data.
Pipedrive is a popular CRM software that is used by businesses of all sizes. It is easy to use and has a number of features that can help sales teams improve their performance. Why, it is on the second position of our list of Top 10 Marketing Automation Tools.
3. Salesforce Marketing Cloud
Salesforce Marketing Cloud is a cloud-based marketing automation platform helps businesses of all sizes create, deliver, and measure personalized marketing campaigns across email, social media, mobile, and the web. It is an advanced marketing module that offers various premium marketing automation features including customer journey management, email marketing, social media marketing, mobile marketing, web personalisation, and data analysis. Salesforce is a preferable solution for most large enterprises.
Brevo is a cloud-based marketing platform that helps businesses connect with their customers through email, SMS, chat, and more. It offers excellent customer support and can integrate with 500+ applications. Brevo’s pricing module is very economical and even its free plan offers a lot where a small company can start its marketing automation with no cost. It can connect with your multiple chat platforms and automate including WhatsApp, Facebook, Chat, Email, SMS. If you’re looking for a powerful, affordable, and easy-to-use marketing platform, Brevo is one of the great options.
5. Oracle Eloqua
Oracle Eloqua is an enterprise-level marketing automation tool that offers advanced features for campaign orchestration and lead management. Its robust segmentation capabilities allow marketers to create highly personalized experiences. Eloqua’s integration with Oracle’s suite of business solutions provides a seamless end-to-end marketing ecosystem.
Owned by Salesforce, Pardot is a B2B marketing automation tool that focuses on driving pipeline growth and aligning sales and marketing efforts. It offers features such as lead scoring, dynamic content, and ROI reporting. Pardot’s integration with Salesforce CRM enhances data synchronization and facilitates a seamless customer experience.
Marketo, now a part of Adobe Experience Cloud, is a robust marketing automation tool favored by enterprises. It excels in lead management, personalized engagement, and predictive analytics. Marketo’s automation capabilities extend from email campaigns to multi-channel journeys, making it a powerful tool for nurturing prospects and retaining customers. Marketo is a good choice for businesses that need a high-end marketing automation platform.
Freshmarketer is part of the Freshworks family of products. It is one of the first choices for people who want to automate their e-commerce marketing. Freshmarketer comes packed with all the tools you need to attract customers, understand their needs, and drive conversions.
Keep in touch with customers via email, live chat, SMS, and WhatsApp. Build out personalized customer journeys and stay organized wherever the conversation happens.
Freshmarketer offers strong marketing automation features including Visual drag-and-drop customer journey builder, Email campaigns and contact management, Website, form, and offline event tracking, Conversion rate optimization tools, A/B and split testing, Advanced personalization, Dynamic heat maps, Audience segmentation, and Real-time funnel analytics.
ActiveCampaign stands out for its automation features paired with CRM functionality. It enables personalized messaging, lead scoring, and site tracking to deliver targeted content. With its conditional logic and goal-based automation, marketers can create dynamic workflows that adapt to user behaviour.
EngageBay is an all-in-one Marketing, Sales, and Support CRM platform for small businesses to attract, nurture leads, and service customers. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the EngageBay CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales.
These are just a few of the many marketing automation tools that are available on the market. When choosing a marketing automation platform, it is important to consider your specific needs and budget. You should also make sure that the platform you choose integrates with your CRM system.
Marketing automation is a valuable tool for businesses that want to improve their marketing efficiency and effectiveness. By automating repetitive marketing tasks, marketers can free up their time to focus on more strategic tasks, such as developing new marketing campaigns and creating valuable content.
If you are looking for a way to improve your marketing efficiency and effectiveness, connect with our Marketing Automation experts for a free consultation.